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Olive & Fern · content plan

Three month content plan

Built on the nine post launch design. About two posts a week, one continuing story, rotating the four pillars. Each post has an idea and a suggested photo from your folder. Add one carousel and one reel a month as you build a library.

Month 1

Arrive, tell them who you are

The nine launch posts run this month, in order, Post 1 to Post 9. They introduce David, the philosophy, the craft, the dishes and the table. Goal: one cohesive first impression. Use the nine images we prepared.
Month 2

Go deeper, the craft and the produce

Behind the scenes, the process and the ingredients. Show how the food is made and where it comes from.

The Ingredient
A market morning: sourcing 0km produce, one ingredient and its story.Photo: a fresh produce shot (the candied fruit or peaches set)
The Chef
Pasta from scratch: hands, flour, the rhythm of it.Photo: a pasta rolling or kneading shot (hands in the dough)
The Place
The wood-fired oven and the open flame, the heart of a Tuscan kitchen.Photo: the outdoor grill or open fire shots
The Table
A dinner service in a villa: the room before the guests arrive.Photo: the set table with wine and flowers
Month 3

Build desire, show the experience and invite them

Lead with the experience and the dishes, then a clear invitation to book. Mix in a carousel (a night with Olive & Fern) and a reel (market to table).

The Table
A full dinner party, the atmosphere and the glow.Photo: the beautifully set table, evening light
The Chef
David's signature dish, start to finish.Photo: a hero plate (the octopus or the pork)
The Ingredient
A sweet finish, the dessert course.Photo: a dessert or sweet plate (or request a pavlova shot, a nod to home)
Social proof
A guest moment or a few honest words from a client.Photo: guests at the table, a candid reaction
Prepared by The Makeover Group for David Oates · Three month content plan