The Makeover GroupThe Makeover Group
Proposal

Go to Market + Social Media

Fill your table with the right clients.

A focused 3 to 6 month growth plan for Dave Oates, Private Chef in Tuscany. Built on the business plan we are already delivering for you, so we start from day one knowing exactly who to reach and how.

Let us get started
Prepared for Dave Oates

The opportunity

You have the talent. Let us bring the clients.

You are setting up in one of the most sought after food regions in the world. What turns that into a full calendar is a steady flow of the right clients: villa guests, luxury travellers, event hosts, and the expat and second home community across Tuscany. This is the engine that finds them and books them, month after month.

The plan

Your growth roadmap, over 3 to 6 months

One clear sequence. We lay the visibility foundations, switch on your social presence, then open the partnership channels that keep bookings coming.

1
Month 1Foundations

Visibility Fundamentals

  • Google Business Profile set up, so you appear on Google and Maps the moment someone searches for a private chef in Tuscany.
  • A simple customer review collection process, so every happy guest becomes a 5 star review that wins the next booking.
  • The other quick wins: consistent listings on the sites your clients check (TripAdvisor and experience platforms) and one clean, bookable link.
2
Months 1 to 3The engine

Social Media, live and consistent

  • We run your Instagram, with content that sells the Tuscan table: the food, the setting, the craft.
  • A steady weekly rhythm of posts and stories, geo targeted so the right people near you find you.
  • Followers turned into bookings: clear calls to action, a booking link, and enquiries captured and passed to you warm.
3
Months 2 to 4Channels open

Partnership outreach

  • Once your social presence is live and credible, we open the doors that rebook you: villa rental agencies, concierges, and event planners.
  • A target list worked through with a simple, warm approach, so a single partner can send you clients again and again.
4
Months 4 to 6Scale

Double down on what books

  • We lean into the segments and content that are actually driving enquiries, and quietly drop what is not.
  • Referrals and reviews compounding, a simple monthly report on reach, enquiries and bookings, and a calendar that is filling itself.

Every month, you get

Done for you, start to finish

Content, produced

A monthly content calendar, made from your material and managed by us.

🤝

Partnerships, worked

Outreach to a target list of villa agencies and concierges in your area, once social is live.

📊

Results, reported

Enquiries handled and a plain monthly report: reach, enquiries, and bookings.

Olive & Fern, brought to life

Creative assets we can deliver

Real examples of the work, on your own Olive & Fern branding. A sample of what a month of content and presence can look like.

Porchetta with roasted peaches
Porchetta with roasted peaches
Private dinner menu, front
Private dinner menu
Menu back, thank you and review QR
Thank-you note & review QR
Olive and Fern Google Business Profile
Your Google Business Profile

Your social feed

A month of posts as inspiration. Twelve concepts showing the look and the rhythm, no specific creative, just the feel.

Social media grid, twelve post concepts

The commercials

Your investment

Minimum three months, set in line with your start-up phase. Right now the aim is simple: get you out there and known.

Month 1

Set up and launch

  • Social media set up: content bible and content formats
  • Google Business Profile live
  • Start posting
  • Month one goal: your Google presence and first reviews live
🍝 Bonus, yours to keep: a reusable menu creative template on your Olive & Fern branding, ready to update for every dinner.
€690 + IVA
Months 2 and 3

Recurring

  • Ongoing posting and stories
  • Building your presence and your reviews
  • Reviewed once revenue starts, or at month 6
€490 + IVA / month · founding rate

What is included

  • Dave provides the content
  • 3 posts per week
  • 3 story series per week
  • Reels available as an upgrade
Total, 3 months€1,670
Total, 6 months · recommended€3,140

Most clients commit to six months to let the presence compound. Billed monthly in advance, and the first month covers setup and launch. This is a founding rate while you build: once revenue starts, or at month 6, we review together and grow with you.

What success looks like

More enquiries, more bookings, and a growing set of 5-star reviews that do the selling for you.

Growth add-ons, when you are ready

  • Reels and short-form video
  • Meta paid advertising
  • Partnership outreach to villa agencies and concierges
  • A review-drive campaign

From a TMG client

★★★★★
TMG feels much more like a team of trusted collaborators than an outside consultancy.

We are Lorenzo and Lydia, owners of Il Panforte del Mugnaio, an artisanal business founded very recently that produces traditional panforte, baked in a wood-fired oven in the Casentino region of Tuscany. When we started our business, we had a great deal of passion for our product but very little experience in building and structuring a business from the ground up. From the very beginning, we chose to work with TMG, The Makeover Group, and it turned out to be one of the best decisions we could have made.

Alessandro and his team have been instrumental in helping us turn our ideas into a real, growing business. Their international experience, professionalism, and practical approach gave us a clear path forward, from developing our business plan and defining our strategy to creating our website and building our social media presence.

What we have appreciated most is that they have never simply handed us a plan and left us to figure it out ourselves. We meet regularly, set concrete goals, evaluate our progress, and work step by step toward the next stage. We always feel supported, while at the same time being encouraged to take an active role in growing our own company. Since beginning our collaboration with TMG, our business has grown considerably and continues to develop. Alessandro and his team genuinely care about our results and consistently bring new ideas, energy, and expertise to the table.

Another aspect we particularly appreciate is their flexible approach to costs. Their fees are structured in a way that takes the needs of a growing company into account and evolves alongside the business, which has made professional support accessible to us at every stage.

They are serious, committed, and genuinely invested in seeing our business succeed. A heartfelt thank you to Alessandro and the entire TMG team. If someone asked us to recommend a professional, efficient, and genuinely invested group to help grow their business, we would have no hesitation in recommending TMG.

Lorenzo and Lydia · Il Panforte del Mugnaio · Casentino, Tuscany

Ready when you are

Let us fill your table.

Say the word and we begin. Want to talk it through first? Let us jump on a quick call.

Start the plan