Go to Market + Social Media
A focused 3 to 6 month growth plan for Dave Oates, Private Chef in Tuscany. Built on the business plan we are already delivering for you, so we start from day one knowing exactly who to reach and how.
Let us get startedThe opportunity
You are setting up in one of the most sought after food regions in the world. What turns that into a full calendar is a steady flow of the right clients: villa guests, luxury travellers, event hosts, and the expat and second home community across Tuscany. This is the engine that finds them and books them, month after month.
The plan
One clear sequence. We lay the visibility foundations, switch on your social presence, then open the partnership channels that keep bookings coming.
Every month, you get
A monthly content calendar, made from your material and managed by us.
Outreach to a target list of villa agencies and concierges in your area, once social is live.
Enquiries handled and a plain monthly report: reach, enquiries, and bookings.
Olive & Fern, brought to life
Real examples of the work, on your own Olive & Fern branding. A sample of what a month of content and presence can look like.




A month of posts as inspiration. Twelve concepts showing the look and the rhythm, no specific creative, just the feel.
The commercials
Minimum three months, set in line with your start-up phase. Right now the aim is simple: get you out there and known.
Most clients commit to six months to let the presence compound. Billed monthly in advance, and the first month covers setup and launch. This is a founding rate while you build: once revenue starts, or at month 6, we review together and grow with you.
More enquiries, more bookings, and a growing set of 5-star reviews that do the selling for you.
From a TMG client
TMG feels much more like a team of trusted collaborators than an outside consultancy.
We are Lorenzo and Lydia, owners of Il Panforte del Mugnaio, an artisanal business founded very recently that produces traditional panforte, baked in a wood-fired oven in the Casentino region of Tuscany. When we started our business, we had a great deal of passion for our product but very little experience in building and structuring a business from the ground up. From the very beginning, we chose to work with TMG, The Makeover Group, and it turned out to be one of the best decisions we could have made.
Alessandro and his team have been instrumental in helping us turn our ideas into a real, growing business. Their international experience, professionalism, and practical approach gave us a clear path forward, from developing our business plan and defining our strategy to creating our website and building our social media presence.
What we have appreciated most is that they have never simply handed us a plan and left us to figure it out ourselves. We meet regularly, set concrete goals, evaluate our progress, and work step by step toward the next stage. We always feel supported, while at the same time being encouraged to take an active role in growing our own company. Since beginning our collaboration with TMG, our business has grown considerably and continues to develop. Alessandro and his team genuinely care about our results and consistently bring new ideas, energy, and expertise to the table.
Another aspect we particularly appreciate is their flexible approach to costs. Their fees are structured in a way that takes the needs of a growing company into account and evolves alongside the business, which has made professional support accessible to us at every stage.
They are serious, committed, and genuinely invested in seeing our business succeed. A heartfelt thank you to Alessandro and the entire TMG team. If someone asked us to recommend a professional, efficient, and genuinely invested group to help grow their business, we would have no hesitation in recommending TMG.
Ready when you are
Say the word and we begin. Want to talk it through first? Let us jump on a quick call.
Start the plan